Truth Integrity Knowledge

The Australian Library and Information Association (ALIA) will be running the Truth, Integrity, Knowledge (TIK) campaign throughout 2019 on the FAIR platform. The campaign will focus on why librarianship is one of the most trusted professions in Australia and how people working in libraries (whether LIS qualified or from another discipline) promote the free flow of information and ideas in the interests of all Australians. It will remind people that, in a society driven by fake news and the 24-hour media cycle, they can rely on libraries for quality information.

You can now download and proudly display the ’10 ways’ poster. This poster, 10 ways that library and information professionals promote truth, integrity and knowledge, highlights TIK principles.

Through 2019, 10 guest bloggers from the library and information profession will write articles for the campaign highlighting how and why their chosen principle is so important.

TIK is designed to promote the ethical basis of our profession, to explain why this is important, and to show how our work makes a positive difference to everyday lives across Australia.

The TIK campaign has been developed with support from the ALIA New Generation Advisory Committee.

There will be TIK themed functions held in each state and territory across Australia during 2019 where Members will be able to come together, discuss the campaign and explore ideas that could be added to the campaign.

We also encourage you to share your thoughts and opinions on the matter and encourage you to talk about the campaign on social media using #ALIATIK and you can always email any thoughts you have to us via ( You can see more information about the TIK campaign on the FAIR website.